[1]
Faisal, R. and Naz, P.D.F. 2024. THE POWER OF FEMVERTISING IN ENGAGING FEMALE GEN Z CONSUMERS: AN EXPERIMENTAL STUDY IN UNIVERSITY OF KARACHI. Bahria University Journal of Humanities & Social Sciences. 7, 2 (Dec. 2024), 44–62. DOI:https://doi.org/10.58800/bujhss.v7i2.272.