FAISAL, R.; NAZ, P. D. F. THE POWER OF FEMVERTISING IN ENGAGING FEMALE GEN Z CONSUMERS: AN EXPERIMENTAL STUDY IN UNIVERSITY OF KARACHI. Bahria University Journal of Humanities & Social Sciences, [S. l.], v. 7, n. 2, p. 44–62, 2024. DOI: 10.58800/bujhss.v7i2.272. Disponível em: https://bujhss.bahriauni.com/index.php/ojs/article/view/272. Acesso em: 3 feb. 2025.