Faisal, R. and Naz, P. D. F. (2024) “THE POWER OF FEMVERTISING IN ENGAGING FEMALE GEN Z CONSUMERS: AN EXPERIMENTAL STUDY IN UNIVERSITY OF KARACHI”, Bahria University Journal of Humanities & Social Sciences, 7(2), pp. 44–62. doi: 10.58800/bujhss.v7i2.272.