Bahria University Journal of Humanities & Social Sciences

test by QA 9 Jan 2025

Editor BUJHSS bujhss_admin — 2025-01-09

test by QA 9 Jan 2025

EXPLORING SOCIO-ECONOMIC CHALLENGES: AN IN-DEPTH STUDY OF RELAPSED DRUG ADDICTS IN KARACHI

Tooba Naseer Ahmed — 2024-12-31

Annually, global drug addiction disrupts public health, safety, and societal development. In Karachi, drug use among college and university students poses a severe threat to well-being. This study investigates the socioeconomic conditions, health status, social connections, and living circumstances of relapsed drug addicts across six administrative districts, covering streets, bridges, slums, and major drug treatment centers. A descriptive approach with purposive sampling involved 100 respondents using structured questionnaires. Quantitative analyses, including frequency, percentages, and chi-square tests, revealed significant socio-economic challenges, mental health issues, and stress among relapsed individuals, with 87% facing financial difficulties and 64% experiencing strained family relationships. Additionally, negative attitudes from family, friends, and neighbors further exacerbated their struggles. Findings emphasize the urgent need for increased awareness of drug abuse consequences to reduce addiction risks. The study recommends targeted educational campaigns, government action against drug traffickers, and expanded law enforcement to combat addiction. Addressing the physical and psychological challenges of withdrawal through comprehensive support systems is crucial to ensuring long-term recovery and societal reintegration for affected individuals.

FROM PAGE TO PERCEPTION: EXPLORING THE DEPTHS OF DOMESTIC VIOLENCE THROUGH TEXTUAL AND READERS’ INFERENCES WITH REFERENCE TO HOOVER’S ‘IT ENDS WITH US’

Runa Kasi — 2024-12-31

The current textual-empirical study explores how the text demonstrates the theme of domestic violence and how the readers transact with the text and connect the theme with their personal and social observations with reference to It Ends with Us (2016). Since the study is textual-empirical in its nature, to get insights about domestic violence in the text, Walker’s theory of violence has guided the textual part. To critically analyze the perceptions of readers to the theme of domestic violence, Rosenblatt’s model of reader response theory has directed the empirical part of the study. The literature review on It Ends with Us (2016) has broadly evaluated its exploration of domestic violence, the behavioral complexity of its characters, and its role in raising awareness about violent and oppressive relationships, emphasizing the novel’s influence on contemporary discussions on trauma and healing. The empirical data was collected from 6 participants through semi-structured interviews using Kallio’s model (2016). The first part of the study was analyzed through close reading of the text, whereas, Braun and Clarke’s model of thematic analysis (2006) helped to analyze the empirical data. The findings of the study revealed that all the phases of the Cycle of Violence were reflected in the novel and the participants demonstrated a profound engagement with the thematic relevancy and proximity, showcasing a nuanced ability to connect with the core themes of the study. These results are important for curriculum designers, literature instructors, and researchers in reader response as they provide significant insights into students’ perceptions in relation to fiction.

THE POWER OF FEMVERTISING IN ENGAGING FEMALE GEN Z CONSUMERS: AN EXPERIMENTAL STUDY IN UNIVERSITY OF KARACHI

Rahima Faisal — 2024-12-31

In the ever-evolving world, femvertising has emerged as a transformative tool and trend that target gender norms and tends to empower women. This study demonstrates the impact of femvertising on females’ perceptions. Following a posttest-only control group experimental design, fem and non-fem advertisements were shown to female Gen Z students selected from two departments of the University of Karachi to calculate the effects of these distinct advertising strategies being approached and adopted. This research examines the attitude and emotional connection of participants with the brand and also the overall perceptions for advertisements of Pakistan comparing both groups, those exposed to fem ads to those who participated in the control group, exposed with non- fem ads. A quantitative study utilized purposive and convenience sampling technique to select 50 female Gen Z students from two departments of University of Karachi excluding the faculty of Social Sciences to eliminate the influences of other external factors. The findings of the study incorporate a valuable insight providing significant differences in the results of experimental and control groups. This study adds in the existing knowledge highlighting the role of femvertising and reveals its potential in changing consumer behavior challenging stereotypes and empowering women.

COMPARING GRAMMARLY AND CHATGPT FOR AUTOMATED WRITING EVALUATION OF ESL LEARNERS

Sitara Taj — 2024-12-31

Despite the growing prevalence of AI-driven tools in language education, there is limited research on their implementation within the Pakistani context. This study is grounded in Technology-Enhanced Language Learning (TELL) and Second Language Acquisition (SLA) theory to examine the efficacy of Automated Writing Evaluation (AWE) tools, specifically Grammarly and ChatGPT, in enhancing the writing skills of English as a Second Language (ESL) learners. The primary objectives are to assess the impact of these tools on writing proficiency and to explore learners' perceptions of feedback quality. Employing a mixed-method approach, the study integrates quantitative analysis of writing improvement with qualitative insights into learner preferences, offering a comprehensive understanding of these tools’ roles in the ESL classroom. The scope encompasses ESL learners in Pakistan, focusing on how such AI tools can be effectively integrated to improve writing skills. Results indicated that while the ChatGPT group had slightly higher mean ranks than the Grammarly group, the differences in writing performance were not statistically significant, with p-values for the pre-test (p=0.276) and post-test (p=0.398), both greater than 0.05 (p>.05). Nonetheless, learners reported varied preferences, with some favoring Grammarly’s accuracy and others valuing ChatGPT’s comprehensive feedback. The study underscores the complementary nature of these tools and advocates for their informed incorporation into ESL writing instruction.

UNPACKING THE EMPOWERING NARRATIVE OF LINDA M CRATE’S POEM WOMEN AREN’T WEAK, YOU ARE: A FEMINIST CRITICAL DISCOURSE ANALYSIS

Hassin ur Rehman — 2024-12-31

The researcher applies Lazar’s feminist critical discourse analysis in the poem ‘Women aren’t weak, you are’ by Linda M Crate. The poem showcases different aspects of gender discrimination and expresses a socially constructed ideology about males and females. Male is always dominant and female comes under the sheds of man. Male represents power and the female shows weakness. There are a few elements of FCDA in the poem such as power abuse, victim of the patriarchal system, objectification, oppression, hegemony, dependency, and marginalization of women. Women are slaves in this patriarchal system that always considers women as weak, having lack of skills, and powerless. The study explores the discourse behind the representation and treatment of women in the poem. The researcher deals with the content of the poem along with other related research articles to support his topic under study.

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